The Long Beach City College Foundation values lifelong education as vital to a dynamic, productive society and recognizes that Long Beach City College serves as a gateway to the future for our diverse community. The Foundation will provide resources to enhance the College's ability to sustain its position as a community innovator and leader.
Long Beach City College Foundation's mission is to raise funds and provide personal support that contribute to the College's outstanding and evolving learning environment.
GOALS FOR FY14-19
Four initiatives seek to expand
Long Beach City College Foundation’s efforts to ensure the continued growth and
success of the Foundation in supporting the needs of the College and its
students and faculty: scholarship and grant awards, alumni engagement,
fundraising activities, and strengthened infrastructure and governance.
1: Enhance the structure, process, and offerings of scholarship
and grant awards to meet the continually evolving needs of the students,
faculty and College.
Goal 1.1: Explore opportunities to restructure the number and process
of scholarship and grant awards to streamline the administrative efforts
involved in selection, disbursement and reporting.
Goal 1.2: Increase the number of students who apply for scholarships
by optimizing marketing across additional platforms—including a student-to-student
approach—to more effectively reach students and encourage them to apply.
Goal 1.3: Explore opportunities to increase the number and types of programs or projects to support the College, faculty and students, reflecting identified campus needs.
2: Strengthen Long Beach City College’s efforts to engage more
alumni more deeply by developing a sense of community for them beyond their
time on the campus.
Goal 2.1: Select, implement and
maintain a robust alumni database
that is compatible with the Foundation’s financial database—and possibly the
College’s student database—in order to successfully increase engagement with
Goal 2.2: Grow the size of the Alumni Association by increasing the number of benefits and
services included with membership.
Goal 2.3: Implement an Alumni Campaign with multiple marketing strategies to reach out to
past alumni to join the Alumni Association.
Expand the number and type of alumni
engagement activities organized, utilizing best practices from other
college alumni programs and input from alumni and students.
Initiative 3: Diversify funding sources by
increasing contributed income from foundations, corporations, and individuals to
ensure the sustainability and growth of funds available to support the
College’s initiatives, departments, faculty and students.
Goal 3.1: Working in conjunction
with the Economic Development Office, increase the number and amount of grants
Goal 3.2: Working in conjunction with the Economic
Development Office, increase the number and amount of sponsorships from corporations.
Goal 3.3: Increase the number and amount of gifts
received from individual donors.
Goal 3.4: Launch an Annual
Campaign to solicit donations from donors, alumni, faculty and the parents
of current students to raise funds for general support.
4: Ensure the appropriate governance, staffing, databases
and policies are in place to support the Foundation’s continued success and
Strengthen the Foundation’s governance
structure to deepen engagement, support Foundation operations, and ensure
excellence in governance and stewardship.
Develop a staffing plan to
reflect the Foundation’s new strategic direction and growth, including
specialized positions (i.e., fundraising, marketing and communications, scholarships,
alumni, and trips).
Select and implement a new donor/alumni database to improve tracking and communication. (See Goal 2.1.)
Goal 4.4: Conduct annual planning and performance
evaluation of Foundation staff and activities to measure progress and
Goal 4.5: Further
increase the visibility of the
Foundation and College as providers of high quality education in the Long
Beach area through strategic marketing—including redesigning the website and
professionalizing social media efforts—to better engage students, faculty,
alumni, donors, community partners, and other stakeholders.
Goal 4.6: Ensure operational transparency by
formalizing all policies and procedures and posting them on the Foundation