Strategic Plan

The Long Beach City College Foundation values lifelong education as vital to a dynamic, productive society and recognizes that Long Beach City College serves as a gateway to the future for our diverse community. The Foundation will provide resources to enhance the College's ability to sustain its position as a community innovator and leader.

Mission Statement

Long Beach City College Foundation's mission is to raise funds and provide personal support that contribute to the College's outstanding and evolving learning environment.

Goal No. 1: Provide More Support for the Foundation

Promote participation and loyalty from a broader range of partners of the college who may be able to offer unique personal support and may also become significant donors in the future.

Strategy 1.1

Identify potential partners and their interest from target groups. Identify their giving practices, their potential for donations, and their relationship with the college (alumni, younger donors, various community groups including ethnic groups, planned giving donors). The following are suggested tactics to accomplish this strategy:

Solicit faculty assistance in identifying alumni
Improve alumni database to capture names and good contact information
Long term: Identify specific numbers of potential donors by target group and set donation goals for giving amounts/types of donations.
Work with associate groups to increase support to the college

Strategy 1.2

Develop a marketing strategy incorporating the value and practice of giving
Develop outreach strategies specific to each target group
Develop a Planned Giving brochure
Develop an information video for the Foundation
Develop a marketing piece using the strategic plan
Organize a Foundation-sponsored panel series on various issues
Collaborate with the Long Beach Community College District's marketing program
Assist the District in promotion of positive accomplishments

Goal No. 2: Enhance Foundation Governance & Communications

Develop a Board leadership and mentoring program.

Strategy 2.1

Formalize Board development and training. The following are suggested tactics to accomplish this strategy:

Develop a program for orientation of new members and new officers
Develop a program for developing Board skills and expectations
Develop the Board structure to support the strategic plan

Strategy 2.2

Strengthen communication by the Foundation with the public, the college, administration, trustees, associate groups, etc.

Strategy 2.3

Develop a public relations (PR) Plan.

Strategy 2.4

Develop on-line documentation strategy for Board activity.

Goal No. 3: Meet the Financial Challenge

To meet the needs of our expanding population, the Foundation must significantly increase both the number and level of scholarships as well as program support and operations. To do this, the Foundation has set a goal of increasing total assets by $5 million by the end of FY 2007 (June 2008).

Strategy 3.1

Expand donor base.

Tactics include developing a feasibility study.

Strategy 3.2

Develop a comprehensive fundraising plan.

Tactics include marketing ideas for unrestricted and restricted gifts

Strategy 3.3

Create a procedure to adjust scholarship amounts periodically to reflect increases in the cost of living and Long Beach City College student expenses, subject to annual review and adjustment to compensate for changing fiscal conditions.

Strategy 3.4

Develop a financial management plan to support operations.

Goal No. 4: Strengthen Foundation Operations

Strengthen operational excellence.

Strategy 4.1

Record Foundation operational knowledge (e.g., Policies & Procedures Manual).

Strategy 4.2

Maintain periodic review of Foundation's chief executive performance.

Strategy 4.3

Promote and provide resources for staff training and development.

Strategy 4.4

Improve and enhance use of the Foundation building and operational technology to maximize effectiveness.

Strategy 4.5

Build relationships with college and community groups whose resources could be leveraged to benefit the Foundation.

APPENDIX Annual Evaluation Cycle of LBCC Foundation's Strategic Plan

The Strategic Planning Committee, under the auspices of the Long Beach City College Foundation Executive Committee (Executive Committee), will be responsible for initiating an annual evaluation of the Long Beach City College Foundation Strategic Plan. The evaluation process will be as follows:

Committees and Associate Groups inclusive of the Task Groups will be responsible for conducting formal reviews and revisions semi-annually (commencing 2005) and preparing progress reports.
Committees and Associate Groups inclusive of the Task Groups will be responsible for preparing next year's objectives based on the Long Beach City College Foundation's Strategic Plan (Strategic Plan), goals, objectives and activities. Report to be submitted at the end of Foundation's fiscal year, ending June 30th of each year.
The Strategic Planning Committee reviews the status of Strategic Plan and makes any course adjustments. (Looks for implications for other activities and responsibilities. Looks for major environmental changes affecting the plan.)
The Strategic Planning Committee publishes an Annual Report based on the Plan incorporating ongoing activities. Report to be submitted to the Executive Committee at the end of the Foundation's fiscal year.
The Strategic Planning Committee conducts a fresh scan and strategic view of the organization atfiscal year ending June 2008 and subsequent years as requested by the Executive Committee.