Marketing- Advertising (MKTG 41)
Instructor: Professor Faulkner

Welcome to the Marketing PowerPoint links page.
Click on any link below to open that chapter's presentation. When the File Download dialog box opens, choose to Open the presentation. Click the left mouse button to move through the slides or use the Right Arrow key on your keyboard to move forward and use the Left Arrow key to move backward.
You may also Right Click on the presentation to display a shortcut menu that includes the controls: Advance; Reverse; Print; Copy Slide; Edit Slides (please do not try to edit slides); Full screen.
When you are finished viewing the presentation, click the Back button to return to the list of chapter presentations or click the Close button to close your Browser and the web page.

Chapter01-MKTG41 What is Advertising Today?

Chapter02-MKTG41 The Big Picture; The Evolution of Advertising

Chapter03-MKTG41 The Big Picture: Economic and Regulatory Aspects

Chapter04-MKTG41 The Scope of Advertising: From Local to Global

Chapter05-MKTG41 Marketing and Consumer Behavior: The Foundations of Advertising

Chapter06-MKTG41 Market Segmentation and the Marketing Mix: Determinants of Advertising Strategy

Chapter07-MKTG41 Research: Gathering Information for Advertising Planning

Chapter08-MKTG41 Marketing & Advertising Planning

Chapter09-MKTG41 Planning Media Strategy: Disseminating the Message

Chapter10-MKTG41 Creative Strategy & The Creative Process

Chapter11-MKTG41 Creative Execution: Art & Copy

Chapter12-MKTG41 Producing Ads for Print, Electronic, and Digital Media

Chapter13-MKTG41 Using Print Media

Chapter14-MKTG41 Using Electronic Media: Television & Radio

Chapter15-MKTG41 Using Digital Interactive Media

Chapter16-MKTG41 Using Out-of-Home, Exhibitive, and Supplementary Media

Chapter17-MKTG41 Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion

Chapter18-MKTG41 Relationship Building: Public Relations, Sponsorship, and Corporate Advertising Epilogue Repositioning a Brand

This page was updated on September 16, 2010.

Have a great , productive semester !