Spark: A Small Business Engine
Short Term Training to Support Your Long Term Growth

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Spark offers short-term training developed to save you time, money, and to help your business grow. Each class is two to three hours long and includes practical applications and exercises. Our courses were developed and are taught by business owners who are experts in marketing and branding.

With Spark, we can help you with branding, social media, SEO, and more! If you have two hours, we can help. Through our training, we can help you gain valuable insight and training to:

  • Understand what your marketing and social media vendors are saying
  • Learn to leverage social media to generate traffic and drive sales
  • Ensure your branding collateral is designed as a marketing tool
  • Create marketing campaigns using paid, earned, and organic strategies

How Spark Works

Take one class, or take them all.
  1. View our class catalog and enroll in the course that meets your needs.
  2. Attend the classes at O-2 Building on the LAC Campus.
  3. Contact the Spark program if you have any questions.
  4. Earn a certificate from LBCC and immediately apply what you’ve learned! 

How to Enroll in Spark

  1. Create a student profile at the College Advancement & Economic Development website, where you will be asked to create a username and password. Please save this information. 
  2. Click on the Spark courses you would like to attend to get to the registration page. 
  3. Select Add to Cart and enter your username and password to register for the class. 
  4. Proceed to the Check Out and Make Payment to complete registration. 
  5. You will receive a confirmation e-mail for your classes.

Spark Courses

Brand Collateral

Leveraging your Brand Collateral to Drive Sales and Growth

A variety of brand collateral is available for your business. In this course, students will learn the correct methods to use when sourcing brand collateral and which will be most effective for their business.

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Brand Expansion

Launching New Products Using Your Existing Brand

Merging design and technology, this course will teach students how to use take an established brand and use for additional product groups for maximum exposure.

Classes available next quarter.

Brand Strategy

Creating a Brand Story that Connects with Customers and Drives Sales

Explore opportunities to improve your brand story. What it looks like to customers and how you interact with your audience. Students will establish visual brand identities, learn principles on how to improve current business models and rebranding techniques.

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Brick & Mortar

Marketing Tactics for Driving Foot and Online Traffic

Brick-and-mortar businesses can find it difficult to compete with web-based businesses. This course bridges the gap between the two by providing insight on how to effectively market your store location, but also how to incorporate this into the evolving digital realm.

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Content Marketing

How to Create and Leverage Online Content to Drive Sales

Content marketing is a strategic marketing process, which focuses on leveraging online search to connect with your audience. You will discover how content is able to connect with your audience and drive organic inbound traffic to your website. You’ll learn what makes content effective and how to create a strategy for your website.

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Developing and Leveraging Brand Identity

An Introduction to Building YOUR Brand

Learn how to build your brand from the ground floor by creating a strong company identity. The basis of this course is to acquire the skills to develop effective company branding that reflects your business’ core values and apply those tactics for future strategy campaigns.

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Email Marketing

Basics & Best Practices for Communicating with Customers to Drive Sales

A strong email marketing campaign can make or break your business. It is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. This seminar provides you with the fundamentals to build strong email marketing campaigns, email deliverability and create an integrated marketing plan for your business.

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Internet Marketing 101

This course is designed as an introduction to Internet marketing. You’ll learn how to drive traffic to your website using search marketing, search engine optimization (SEO), content marketing and social media marketing. You’ll also learn how these different marketing strategies are related to each other.

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Introduction to Web marketing

Taking a business online? Get introduced to web marketing strategies and how to set-up your website to grow your business. This course will introduce you to organic, paid, and social media tools and how to best use each for your business. You’ll learn practical ways to market a website including how to track growth with analytics and how best to use and evaluate vendors and contractors.

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Metrics That Matter

Analytics and Business Data 

If you are a small business owner or an individual managing a website, Google Analytics is a powerful tool to help you understand how people use your website. You’ll learn how Google Analytics works and explore the language of analytics and data so that you understand how it can help your business. Like measuring site traffic, engagement, sales, conversions and advertising performance.

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Mobile Applications

Understanding and Integrating Apps into your Marketing Strategies

Mobile applications are a staple in today’s world. Most businesses integrate mobile applications with omnichannel marketing to provide easy access to customers. The course introduces students to design, programming technology and development related to mobile applications. Topics include mobile platforms, application development, monitoring application performance and using social media to promote.

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Overview of Omnichannel Marketing

Seamlessly Engage Customers Across Platforms

Examine the multitude of opportunities available for marketing your brand and how to seamlessly convey your main brand objective between each of these channels. In this course, learn what omnichannel best practices are and how to use them to formulate a strong marketing ground.

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Paid, Earned & Organic Media

Learning How to Create and Leverage Each in Your Marketing Strategy

Examine the multitude of opportunities available for marketing your brand and how to seamlessly convey your main brand objective between each of these channels. In this course, learn what omnichannel best practices are and how to use them to formulate a strong marketing ground.

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Your Personal & Professional Brand

In this class you will learn the importance of building your own personal brand within an organization and in your professional life – and why and how to separate the two. You will learn how to differentiate yourself and your business in the marketplace while still creating a unified presence that generates contacts and leads. We will explore your current brand identity, understand how others see you and establish how you want to be seen. You will develop a research plan to understand your brand and determine the most effective marketing strategy.

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Search Engine Optimization

Driving Traffic to Your Website      

­­­­­­­­­­­­­­­­­­­­­­ SEO (Search Engine Optimization) is an important part of building an organic, cost-effective and consistent way to generate traffic to a website. You’ll learn how search engines work and the importance of implementing SEO. Topics include on-page and off-page SEO and the benefits of content optimization.

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Web Design for Small Businesses

Learning the Basics

­­­­­­­­­­­­­­­­­­­­­­ Your website is the online storefront of your business. Its purpose is to help you to sell more of your products and services. You’ll learn the importance of website design in order to represent your company brand and how to set-up your website to perform in online search.

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Website Development

Designing for Your Marketing Goals

Website marketing is common in today’s digital age. In this course, we will uncover effective strategies and ideal graphic elements for the marketing of goods and services via the Internet. Students will investigate and evaluate various marketing and communication strategies geared towards the World Wide Web.

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Our Spark Instructors

Lindsey Carnett – Marketing Maven

A picture of Lindsay Canrnett.Named a Folio: Magazine 2015 Top Women in Media and featured in the Forbes Most Powerful Women Business Leader issue, Lindsey has taken her business expertise globally to enlighten marketing peers, clients, and students about best practices in using PR to drive sales, improve organic SEO and grow a positive online reputation. Having spoken at high profile national marketing and consumer products conferences and guest lectured at universities, Lindsey has gained the reputation as an expert in the field of marketing and public relations.

In addition to her speaking success, Lindsey’s copy has appeared in Glamour, Cosmopolitan, and Allure, and she has appeared on TheStreet.com, National Public Radio (NPR), The Doctors, The Jeff Probst Show, Telemundo, and local ABC, NBC and CBS morning news programs, as well as USA Today, PR Week, Forbes Woman among others. Most recently Lindsey received a Top Women in Business Award from Pacific Coast Business Times, a Silver Stevie Award as Female Entrepreneur of the Year, was named a Top 25 Largest Women-Owned Business in San Fernando Valley Business Journal and received multiple 40 Under 40 Awards. 

 

Mark HawKs – SEO Savvy

A picture of Mark Haws.Mark Hawks is passionate about entrepreneurship, marketing and helping businesses grow through implementing online search marketing strategies. After catching the “SEO bug” in 2003, he started optimizing content for online search and testing the results for eCommerce websites. The results led to an understanding of search performance and the connections between content and organizing website hierarchy. Mark co-founded SEO Savvy in 2007. SEO Savvy is a Long Beach-based Internet Marketing Agency that specializes in Search Optimization, Content Marketing and Paid Search.

 

Stephanie Nash, Social Media Manager

A picture of Stephanie Carnett.Stephanie brings a millennial perspective to the fast-paced and ever-changing platforms of social media marketing. She specializes in identifying the target demographic for a client and optimizing targeted social media advertising campaigns and content to drive conversions. As Social Media Manager, Stephanie takes clients’ goals into account when developing a strong social media marketing strategy. Always researching the latest social media trends and updates, Stephanie develops a balanced content calendar to include a mix of call-to-action, branded engaging and educational content to build and maintain social media communities and help drive revenue via social. Stephanie has a strong acumen in social media advertising on Facebook, Instagram, Pinterest, and more. Her ability to target key fans or customers in combination with retargeting helps increase traffic flow, fan engagement, and revenue for clients. Stephanie provides thought leadership by leading ERA Webinars for Social Media Marketing to educate the direct response industry on strategy.

Stephanie’s talents contributed to the virality of the Woof Washer 360 video and success which resulted in the 2015 New Product Service Launch PRSA Prism Award. She also managed the Baby Trend #BuzzIntoSummer Promotion, doubling product sales for the client and earning finalist recognition for the 2014 Prism award for Product Launch Social Campaign. Stephanie was named the 2016 Maven of the Year in recognition of being a spirited trailblazer with a creative mindset, positive attitude, and outstanding work ethic. Stephanie holds a B.A. in Marketing Communication and Minor in Business Administration.

 

Aljolynn Sperber, Managing Director

A picture of Aljolynn Sperber.As the Managing Director, Aljolynn oversees and leads a team of experts in the public relations, social media, and communications field who support accounts in a wide array of industries.

During her tenure at Marketing Maven, she created and developed the social media department, has contributed to the agency winning several awards for effective product launches that generated ROI for clients, and has participated in guest speaking opportunities at investment accelerator programs on how to make social media work for their businesses.

Prior to rising to Managing Director at Marketing Maven, Sperber ran the social media department, as well as earned top-tier media coverage for clients in media outlets such as: The TODAY Show, Wall Street Journal, SELF, Parents, SmartMoney, Barron’s, International Business Times, CNNMoney, MSNMoney, MarketWatch, Entrepreneur, Modern Home + Living, Apartment Therapy, House & Home Canada, Gizmodo, Uncrate, Interior Design and Inhabitat.

An advocate of using social media as a tool for customer service, she has helped clients like Baby Trend with their online reputation management.  By using promotions and social media advertising, her execution of social media initiatives have led to increased sales for clients and top trending topics on Twitter.  Her talents of managing social media campaigns have enabled clients to grow online visibility and gain customer brand loyalty.