WIP: Marketing

Overview

Marketing

Do you have a passion for sales? Product development?  Marketing communications? Supply chain management?  Marketing is all around us and will never go away.  No matter what the product or service is you have to inform the buyer of why they need your product.  Billboards, TV ads, radio are all important means of communicating information about your product but with the increasing use of digital and social media, marketing efficiently is more important now than it has ever been!   

Career opportunities

Careers in Sales, Logistics, Advertising, Digital Marketing, Product Development and More!

  • Start your career in Customer Service, Sales or become a Brand Ambassador.
  • Work as a Social Media Marketer or Social Media Analyst.
  • You could be a recruiter or professional development coordinator in the logistics field.

Degrees & Certificates

Explore the degrees and certificates offered by Marketing Program.

    Associate in arts Degree (aa), Business: Marketing

    Plan Code: 1153 – The Associate Degree in Business: Marketing consists of the prescribed GE requirements, as well as the required marketing coursework. Students earning this Associate Degree may be prepared to 1) transfer to a baccalaureate degree granting institution in the field of their concentration and/or 2) enter into the workforce at an entry-level position relating to their field of emphasis. 

    PROGRAM STUDENT LEARNING OUTCOMES:

    • Ensure that 85% of all courses meet or exceed their outcome/assessment goals and develop appropriate action plans for continuous improvement.
    • Develop strategies throughout all Marketing courses to enhance the development of our students’ critical-thinking skills: their ability to reason, ask appropriate questions, make strong decision and communicate/collaborate effectively and efficiently.
    • Improve the levels of success and retention for students of the Marketing program.

    Certificate of Achievement, Business: Marketing

    Plan Code: 3153 – The Certificate of Achievement in Marketing will prepare a student for advancement into business school at a baccalaureate-degree granting institution and/or for an entry-level position in a small/medium sized business, in functions such as sales, advertising or product development. 

    Certificate of Accomplishment, Business: Foundations of Marketing

    Plan Code: 4153 – The Certificate of Accomplishment in Foundations of Marketing will prepare a student to continue toward the attainment of a Certificate of Achievement: Marketing, an Associate Degree and/or for an entry-level position in a small/ medium-sized business, in functions such as sales, advertising or product development. 

    Certificate of Accomplishment, business: Social Media Application Development

    Plan Code: 4201 – The Certificate of Accomplishment in Social Media Application Development will prepare students to develop a social media application that can be further developed into a business. Students will understand basic business concepts and theories; learn the different uses of digital and social media, and will be able to design and develop an app. This certificate will give students a complete understanding of Social and Digital Media application development, in order to compete for entry-level jobs.

    Upon completion of this Certificate, a student will have the skills to plan and control business resources, communicate with and lead people in the organization on the functions of different social media platforms, plan and control informational and technological resources and, finally, unite these skills into the development of social media applications for an organization to compete in the New Economy.

    Course offerings

    View courses offered in different semesters to assist in academic plannings.

    Course Name   Fall   Winter Spring Summer

    MKTG 40
    Salesmanship

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    MKTG 41
    Marketing Communications

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    MKTG 47
    Essentials of Marketing

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    GBUS 25
    Digital and Social Media

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