LBCC Web Content Guidelines
CMS Best Practices For Content Contributors

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Overview

These guidelines provide best practices for creating and managing web content in the CMS. Following these standards helps ensure content is clear, consistent, and easy to maintain across LBCC’s website.

Accessibility Requirements

For accessibility-specific guidance, please refer to: Web Accessibility Guidelines for Content Contributors

Content Creation Best Practices

Follow Branding and Content Standards

  • Follow LBCC branding and content guidelines
  • Ensure content is accurate and up to date
  • Use consistent terminology

Organize Content Clearly

  • Title = H1 (automatic)
  • Subtitle = H2 (automatic)
  • Start content with H3

Use headings to structure your content and improve readability.

Write for Clarity and Readability

  • Use clear, concise language
  • Break content into sections
  • Use bullet points
  • Avoid long paragraphs

Use Descriptive Links

  • Avoid “click here”
  • Use clear link text: example: “Apply for Financial Aid”

Format Content in the CMS

  • Create content directly in the CMS
  • Avoid using files as primary content
  • Keep formatting simple

Avoid Unsupported or Problematic Elements

  • Do not use emojis—they are not supported in the CMS
  • Content after an emoji may be cut off or lost when saved
  • Avoid unnecessary formatting or styling overrides

Apply Basic SEO Practices

Use keywords naturally

Add keywords to:

  • Page titles
  • Headings
  • Additional Search Terms

Content Workflow

Follow LBCC Process

  1. Get Approval: Obtain approval from the content owner before creating or updating content
  2. Create and Submit Content: Create content in the CMS
  3. Final Review Before Submission for Publishing: proofread content, test links and formatting, confirm content is ready for publishing
  4. Submit content for publishing approval
  5. Request Support (If Needed): submit a web request ticket for assistance

Quick Checklist

  • Content is accurate and up to date
  • Headings are used properly
  • Links are clear
  • Content is easy to read
  • Formatting is consistent
  • Final review is complete

Training and Support

  • Attend a CMS training session
  • Review guidelines & training materials 
  • Submit a web request ticket

Important Note

These guidelines support consistent content management in the CMS. Accessibility, governance, and compliance are managed at the institutional level and supported through separate guidance.