During its regular monthly meeting on March 13, the Long Beach Community College District (LBCCD) Board of Trustees selected a new campus identifier for Long Beach City College’s (LBCC) Pacific Coast Campus (PCC). Starting in Fall 2024, PCC will be called the “LBCC Trade Tech and Community Learning Campus.” The rebranding is part of an effort to highlight the college’s primary course offerings of trade and technology programs such as welding, construction, auto technology, and electrical technology, as well as the other important classes that would be of interest to the local community such as the free English as a Second Language (ESL) classes. 

The Board’s vote capped off several months of discussion and a thorough vetting process that included campus-wide surveys, meetings with campus constituency leaders, focus groups, and a final week-long opportunity for the campus community to vote for the new PCC label. 

“This new campus identifier not only provides clarity in the services we offer to our cherished current and future students but it also more accurately and passionately informs the communities we serve about the wide array of trade programs and invaluable, free adult-education classes available at this campus,” said Dr. Mike Muñoz, LBCC Superintendent-President. “This heralds the dawn of an exciting new chapter for this incredible campus, a beacon of opportunity and growth located in the vibrant heart of Long Beach, as we proudly celebrate its 75th anniversary this year. We are deeply thankful and moved by the enthusiasm and support of everyone who engaged in this transformative process with us, shaping a brighter future together.”

“In this moment of renewal and opportunity, we stand on the cusp of a transformative era for our campus,” said Vivian Malauulu, LBCCD Board of Trustees President. “The introduction of ‘LBCC Trade Tech and Community Learning Campus’ as our new identifier marks not just a change in name, but a reaffirmation of our commitment to the diverse and dynamic learning that defines this institution. This new moniker marks a revitalized partnership with our industry collaborators, ensuring that our students have access to even more avenues for success and a recommitment to a vision where every student’s potential can be realized in the most supportive and innovative of environments.“

LBCC was established in 1927 as Long Beach Junior College and was founded at the current site of Woodrow Wilson High School. A second campus called the LBCC’s Business and Technology Division was added in 1949 at the former Hamilton Junior High School, which evolved into today’s Pacific Coast Campus.