Marketing

Overview

Marketing

Do you have a passion for sales? Product development? Marketing communications? Supply chain management? Marketing is all around us and will never go away. No matter what the product or service is you have to inform the buyer of why they need your product. Billboards, TV ads, radio are all important means of communicating information about your product but with the increasing use of digital and social media, marketing efficiently is more important now than it has ever been!

BUSINESS ADMINISTRATION & ECONOMICS - Program Brochure

CAREER OPPORTUNITIES

Students will be prepared for careers in a variety of areas such as Sales, Logistics, Advertising, Digital Marketing, Product Development, and Social Media.

POTENTIAL JOBS

To view the thousands of potential jobs in this field of study, we strongly urge you to visit:

Degrees & Certificates

Business (AA) Curriculum Guide


Associate in Arts (AA), Business: Marketing

Certificate of Achievement, Business: Marketing

Certificate of Accomplishment, Business: Social Media Application Development
Apply for a Degree or Certificate Class Schedule    Make an Appointment

Course Offerings

View courses offered in different semesters to assist in academic planning.

Course Name   Fall   Winter Spring Summer

MKTG 40
Salesmanship

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MKTG 41
Marketing Communications

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MKTG 47
Essentials of Marketing

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GBUS 25
Digital and Social Media

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FAQ

Do the Department of Business Administration & Economics faculty have real-world business experience? 

Yes, nearly every member of our faculty has a strong professional background in their concentration.  

How long does it take to complete the program?

Depending on the number of units you take and whether you are a full-time or part-time student, completing a certificate program can take as little as one semester and completing an associate degree program can take about two years.

Make a 30-minute appointment with an academic counselor to receive services in educational plans, transcript evaluation, and career planning.

How much does the program cost?

Please visit Financial Aid for tuition cost and Federal Work Study information.

Who are the Career & Technical Education (CTE) counselors?

Schools/Program Counselor Location
Career & Technical Education Alicia Andujo LAC
Career & Technical Education Lorraine Blouin LAC
Career & Technical Education Laura Garcia LAC
Career & Technical Education Diana Ogimachi LAC
Career & Technical Education Robert Olmos PCC
Career & Technical Education Tom To PCC

Please visit the Counseling Office for Academic Counseling, Career Exploration, Educational Planning, College Transfer, Student Resources, and many others to help you achieve your educational goals.

What is the difference between a transfer degree (AA-T/AS-T) and a traditional AA/AS degree?

  • The traditional AA-Business degree has been designed for those who are in pursuit of an Associate degree with a stronger and more immediate career focus, such as securing a job opportunity or a job promotion.  Since most of the courses on this degree are transferable to a baccalaureate granting institution, you will still have the opportunity to complete your bachelors degree when the time is more appropriate.  This degree offers 5 distinct career paths – accounting, general business, international business, management and marketing. 
     
  • The CSU transfer degree has been developed as a fast-track degree for transfer into the CSU system.  The course requirements for the transfer degree have been developed as a collaborative effort by Community College and CSU faculty and this degree will help you to create a clear path from LBCC to a CSU campus, once you have met the stated requirements, which can be found in the Curriculum Guide section.  We offer both an AS-T in Business Administration and an AA-T in Economics. 

What is the difference between a certificate of achievement and a certificate of accomplishment? 

  • Completion of a Certificate of Achievement can be an end in itself or can, after completing the necessary GE requirements, lead to the attainment of one of our Associate degrees.   
     
  • The Certificates of Accomplishment are lower unit certifications (usually 9-12 units) which are tied to a specific skillset and are generally used as stepping stones on the path to obtain a Certificate of Achievement and eventually to an Associate degree.  They can also be instrumental in career advancement. 

How do I receive my degree or certificate after I finish the coursework?

You will need to complete an application for your degree or certificate and submit that application to the LBCC Admissions & Records office. Visit Admissions & Records for more details.

How to transfer and lookup comparable course listings.

To help determine if courses taken at other schools are comparable to Long Beach City College courses, please visit LBCC Transfer Evaluation System (TES).

For more transfer information, please visit LBCC Transfer Center.