Concentration: General Business


General Business

Have you ever thought about a career in business? Maybe working in social media marketing, management, accounting, law? How about management or international business, maybe even starting your own business?  Maybe you want to be a business major but you don’t know where to start?  General Business is a great way to earn your Associate Degree while also learning about the theories and applications of being a Business major. 


Careers in Accounting, Entrepreneurship, Management, Marketing and More!

  • Learn the fundamentals of all necessary business functions at LBCC while earning an Associate Degree.
  • Start your career as an accounting professional, small business owner, social media marketer and more.
  • You could earn multiple Education and Industry Certificates while earning your Associate Degree.

Degrees & Certificates

Business (AA + Cert) Curriculum Guide

Explore the degrees and certificates offered by the General Business program.

Associate in Arts (AA), Business: General Business

Plan Code: 1111 – The Associate Degree in Business: General Business consists of the prescribed GE requirements, as well as the required general business coursework. Students earning this Associate Degree may be prepared to 1) transfer to a baccalaureate degree-granting institution in the field of their concentration and/or 2) enter into the workforce at an entry-level position relating to their field of emphasis. 


  • Ensure that 85% of all courses meet or exceed their outcome/assessment goals and develop appropriate action plans for continuous improvement.
  • Develop strategies throughout all General Business courses to enhance the development of our students’ critical-thinking skills: their ability to reason, ask appropriate questions, make strong decision and communicate/collaborate effectively and efficiently.
  • Improve the levels of success and retention for students of the General Business program.

Certificate of Achievement, Business: General Business

Plan Code: 3111 – The Certificate of Achievement in General Business will prepare a student for advancement into business school at a baccalaureate-degree granting institution and/or for an entry-level position in a variety of functional areas in a small/medium-sized business.

Certificate of Accomplishment, Business: Foundations of Business

Plan Code: 4111 – The Certificate of Accomplishment in Business – Foundations of Business may prepare a student to continue toward the attainment of an Associate Degree and/or for an entry-level position in a variety of functional areas in a small/medium-sized business.

Certificate of Accomplishment, Business: Foundations of International Business

Plan Code: 4151 – The Certificate of Accomplishment in Business: Foundations of International Business may prepare a student to continue toward the attainment of an Associate Degree and/or for an entry-level position in a small/medium-sized business involved in international trade and logistics.

Certificate of Accomplishment, Business: Foundations of Entrepreneurship

Plan Code: 4203 – The Foundations of Entrepreneurship Certificate of Accomplishment is designed to provide students with an understanding of the entrepreneurial elements of starting a small business, with an eventual focus on the traditional management skills necessary to extend the life of the startup business. Major emphasis is placed on the development of a coherent business model. Upon completion of this Certificate, a student will have the skills to plan and control financial resources, communicate with and lead people in the organization, plan and control informational and technological resources and, finally, unite these skills into the development of a strategic business model/ business plan that will be designed for success.

Certificate of Accomplishment, Business: Personal Financial Planning

Plan Code: 4202 - The Personal Financial Planning Certificate of Accomplishment will prepare students to learn the concepts of personal financial planning that can be further developed into a career in finance. Students will evaluate various investment products and strategies appropriate for achieving financial goals at different life stages; evaluate the effects of changes in income, deductions, and filing status on an individual’s tax liability; and will be able to design and create electronic spreadsheets. Upon completion of this Certificate, a student will have the skills to plan and control financial resources, communicate the most current laws, regulations and forms for tax planning purposes and, finally, unite these skills by creating electronic spreadsheets.

Certificate of Accomplishment, Business: Social Media Application Development

Plan Code: 4201 – The Social Media Application Development Certificate of Accomplishment will prepare students to develop a social media application that can be further developed into a business. Students will understand basic business concepts and theories; learn the different uses of digital and social media, and will be able to design and develop an app. This certificate will give students a complete understanding of Social and Digital Media application development, in order to compete for entry-level jobs. Upon completion of this Certificate, a student will have the skills to plan and control business resources, communicate with and lead people in the organization on the functions of different social media platforms, plan and control informational and technological resources and, finally, unite these skills into the development of social media applications for an organization to compete in the New Economy.

Course Offerings

View courses offered in different semesters to assist in academic planning.

Course Name   Fall   Winter Spring Summer
Principles of Accounting
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Introduction to Accounting
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Introduction to Business

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Personal Financial Management

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Digital and Social Media

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Business Law
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Business Law
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Course Descriptions

IN OUR OWN WORDS – Course reflection written by LBCC faculties to provide students insight about our Business classes.


This is a fast-paced, directly transferrable course that will introduce you to financial accounting.  During the first five weeks, you will learn the bookkeeping skills necessary to record basic business transactions and prepare three of the four financial statements (balance sheet, statement of income, statement of retained earnings) that are required for companies reporting under generally accepted accounting principles (GAAP).  In the following weeks, we study accounts in detail and understand more complex transactions and journal entries.  Throughout the course, we gain a better knowledge of financial statements.  The last chapter of the course covers the statement of cash flows, which is often considered to be one of the most important of the financial statements.

The course objectives are as follows:

  1. For students to understand the course material presented in the textbook.
  2. To prepare students for upper-division courses in financial accounting.
  3. To challenge students to use basic principles to solve complex transactions.
  4. To relate the textbook and new student knowledge to current business practices.

Some students who become interested in the material will find themselves considering a major and career in accounting.


Introductory Accounting is the class to take if you want to increase your chances of being successful in ACCTG 1A or want to understand the principles of financial accounting without the added difficulty of debits & credits or journals & ledgers. The course is designed for the General Business major. Whether you are the business owner or a manager in a business, your ability to interpret financial information is critical to success.

The course covers most of the topics found in ACCTG 1A but in an increase/decrease format that a businessperson can understand more easily. Though the depth of coverage of some topics is a little deeper in ACCTG 1A, the level and pace is perfect for the General Business major.

If you are considering getting an Associate Degree or Certificate in Business Administration, ACCTG 200A is a core requirement.  


Are you unsure about choosing a major? Are you unsure about what concentration to choose within the Business major?  Take this course first, because you will get a detailed view of all the primary functions of the business environment and how they should dovetail with each other to build business success.  Accounting? General Business? International Business? Management? Marketing?  What you learn from this course will help you to decide whether or not to choose business as a major or, if you have already chosen business as a major, what concentration you should pursue.   

And even if you just want to learn more about the business world in order to understand what’s happening all around you, this is the best place to start.


Did you know that GBUS 10, Personal Financial Management, not only counts for credit when transferring to CSU or UC but it is also a core course for your Associate Degree in the General Business concentration? GBUS 10, I believe, is a necessity in today’s world, no matter what concentration or major you are pursuing.  Knowledge is power and understanding financial terms contributes to that power.  If you understand those terms when you graduate, or transfer, you will have a good start to a financially stable future.   

Just think.  When you apply for a student loan, you don’t want to be fooled your interest rate fees.  When you want to purchase a car, you want your monthly payments what you expect them to be and are not fooled by a salesperson.  Obviously, you want to make sure your credit information is secure, so you don’t lose money to identity thieves.   

GBUS 10 explores the different ways of managing, investing, financing and insuring your wealth.  No matter what major you may be, GBUS 10 will be influential on your future, as you learn how to be successful and financially independent. 


Digital and Social Media, is a great course to help you earn a job or internship.  How do I know?  More students have received job/internship offers from this course than from all of the other classes I teach.  Not only can you learn every aspect of social media while earning transfer credit, you can also leave the class with an industry-recognized social media certification from the Hubspot Academy digital marketing firm, as well as your own personally branded website. 

In this class you will learn the following:

  • LinkedIn
  • Meme/GIF Making
  • Social media marketing and analytics strategies 
  • Personal, Professional, and Business Branding
  • Social Media Management
  • Collaboration with Industries & Government


Law is of interest to all persons, not just lawyers. Those entering the world of business will find themselves subject to numerous laws and government regulations. A basic knowledge of these laws and regulations is beneficial—if not essential—to anyone contemplating a successful career in the business world of today.

In an effort to ensure students a fundamental knowledge of the tenets of business law, this course has been segmented into five different learning units. The first unit offers students an introduction to the nature of law, the types of courts and court procedures.  The second unit explores business torts as well as product and strict liability. The third unit emphasizes the nature and classification of contracts, specifically exploring the creation, termination and remedies of contract law. The fourth unit explores the law of sales and leases and internet law. The fifth and final unit of instruction offers students an understanding of the different types of negotiable instruments, the parties, the methods of transfer, and the rights of holders and defenses to these instruments. 


The primary goal of this course is to help each student develop and strengthen the use of essential critical-thinking skills while gaining a fundamental understanding of employment relations, business organizations, and government regulation. In order to reach this goal, this course has been segmented into four primary learning units of instruction. The first unit offers students an introduction to employment relations by examining agency law. The second unit explores employment issues in the areas of immigration, labor law, and employment discrimination.  The third unit examines the different types of business entities and specifically compares and contrasts the differences between sole proprietorships, partnerships, limited liability companies, and corporations. The fourth and final unit of instruction provides students with a fundamental understanding of securities law and government regulation, specifically in the areas of administrative and consumer law. 


Do the Department of Business Administration & Economics faculty have real-world business experience? 

Yes, nearly every member of our faculty has a strong professional background in their concentration.  

How long does it take to complete the program?

Depending on the number of units you take and whether you are a full-time or part-time student, completing a certificate program can take as little as one semester and completing an associate degree program can take about two years.

Make a 30-minute appointment with an academic counselor to receive services in educational plans, transcript evaluation, and career planning.

How much does the program cost?

Please visit Financial Aid for tuition cost and Federal Work Study information.

Who are the Career & Technical Education (CTE) counselors?

Schools/Program Counselor Location
Career & Technical Education Alicia Andujo LAC
Career & Technical Education Lorraine Blouin LAC
Career & Technical Education Laura Garcia LAC
Career & Technical Education Diana Ogimachi LAC
Career & Technical Education Robert Olmos PCC
Career & Technical Education Tom To PCC

Please visit the Counseling Office for Academic Counseling, Career Exploration, Educational Planning, College Transfer, Student Resources, and many others to help you achieve your educational goals.

What is the difference between a transfer degree (AA-T/AS-T) and a traditional AA/AS degree?

  • The traditional AA-Business degree has been designed for those who are in pursuit of an Associate degree with a stronger and more immediate career focus, such as securing a job opportunity or a job promotion.  Since most of the courses on this degree are transferable to a baccalaureate granting institution, you will still have the opportunity to complete your bachelors degree when the time is more appropriate.  This degree offers 5 distinct career paths – accounting, general business, international business, management and marketing. 
  • The CSU transfer degree has been developed as a fast-track degree for transfer into the CSU system.  The course requirements for the transfer degree have been developed as a collaborative effort by Community College and CSU faculty and this degree will help you to create a clear path from LBCC to a CSU campus, once you have met the stated requirements, which can be found in the Curriculum Guide section.  We offer both an AS-T in Business Administration and an AA-T in Economics. 

What is the difference between a certificate of achievement and a certificate of accomplishment? 

  • Completion of a Certificate of Achievement can be an end in itself or can, after completing the necessary GE requirements, lead to the attainment of one of our Associate degrees.   
  • The Certificates of Accomplishment are lower unit certifications (usually 9-12 units) which are tied to a specific skillset and are generally used as stepping stones on the path to obtain a Certificate of Achievement and eventually to an Associate degree.  They can also be instrumental in career advancement. 

How do I receive my degree or certificate after I finish the coursework?

You will need to complete an application for your degree or certificate and submit that application to the LBCC Admissions & Records office. Visit Admissions & Records for more details.

How to transfer & lookup comparable course listings

To help determine if courses taken at other schools are comparable to Long Beach City College courses, please visit LBCC Transfer Evaluation System (TES).

For more transfer information, please visit LBCC Transfer Center.